About Us

Criterion is a prestigious UK-based brand that exudes sophistication and elegance in the world of equestrian and pet products, as well as safety and workwear. As a revered family-owned business in its third generation, Criterion prides itself on its unwavering commitment to quality and innovation.

What sets Criterion apart is its ownership of a cutting-edge leather tannery and manufacturing unit. This unique advantage allows us to meticulously oversee the production of our leather products, ensuring they meet the highest standards of craftsmanship and excellence.

Criterion's luxurious range of products includes exquisite horse equestrian items, chic dog clothing, opulent leather accessories, and stylish safety and workwear. Our revolutionary patented product, the versatile Apex, has taken the industry by storm, providing riders with a sophisticated and functional tool for training and caring for their beloved horses.

Located in Northampton, our warehouse is strategically positioned to cater to discerning customers throughout the UK and beyond. Our dedicated team of experts is always on hand to offer personalized advice and assistance, ensuring that every customer finds the perfect solution to meet their unique needs.

Indulge in the sophistication and allure of Criterion for all your equestrian, pet, leather, and safety clothing desires. Elevate your style and experience the unparalleled quality and craftsmanship that define Criterion as a true leader in the industry.